So Why Do I Need an SSL Cert for my Site
The answer is simple. Remember when you were growing up and you asking your mom or dad a question why something is the way they say? Remember their answer, "Because I said so". We'll in this instance its kinda of the same way. As the worlds leading search provider, by a mile, Google says you must have one or you'll be punished ( At least your site will be) with less traffic.
As SSL cert is a good idea anyway. Many experts peg cyber crime to be in the trillions already. And those guys are usually pretty smart so an SSL cert certainly can't hurt.
An SSL or Secure Socket Layer certificate is the standard security technology used to connect your sites server with a web browser. Basically an SSL cert lets your site talk to the browser in a secure environment protecting both the site and the users information.
The bottom line is that if Google says your site needs one we don't argue. With that every site we build
has an SSL. The funny thing is you'll see companies charging hundreds of dollars a year to provide this layer of security to your site. We include it for free. No extra charges.